the heart behind our workParenting media shaped by the voice of moms
City Mom Media is a women-owned, mom-led media company that owns and operates a growing portfolio of national and local parenting publications. We are building a space where mothers can lead, create, write, and shape modern family media—not as outside contributors, but as the people running it.
Moms' insight is invaluable. Their perspectives, expertise, and lived experience shape the content we publish, the communities we build, and the company we are still becoming, every single day.
Meet the City Mom Media team
Together, our team has experience in publishing, writing, editing, marketing, advertising, sales, operations, and community building. Every person brings a distinct voice and perspective that makes our work stronger.
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Ash Ariñez
Content & Strategy
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Ash is a strategic marketer with a heart for community and a passion for supporting moms. As founder of Latina Mom Collective, she brings cultural insight and purpose-driven creativity to every campaign. She’s all about building real connections and amplifying the voices of moms who deserve to be heard.
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Cassidy Kamer
Marketing
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Chelsea White
Editorial
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Chelsea White is an Editor at City Mom Media with a background in journalism, storytelling, and visual content. She brings a deep love of writing, a thoughtful editorial eye, and a commitment to crafting content that informs, connects, and resonates with families in our communities.
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Chika Uemura
Operations
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Chika plays a key role in keeping City Mom Media running smoothly behind the scenes. She supports internal operations and administrative tasks that help our team stay organized, efficient, and focused on growth. Originally from Japan and now based in Minnesota, Chika brings a diverse background in food distribution, e-commerce, and AI training to her work.
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Donna Carlson
Editorial
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Jenny-Lyn Yoon
National Advertising
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Jenny-Lyn brings over 15 years of sales experience and a deep passion for connecting brands with moms in real, authentic ways. As co-founder of City Mom Media, she understands the power of mom-to-mom marketing and leads our national sales strategy with heart and expertise, helping brands find the approach that works for their brand.
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Julia Topp
Regional Advertising | Florida
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Julia Topp is a New Jersey native living in the Gulf Coast of Florida with her husband and two sons. She earned her bachelor's degree in communication/PR from Virginia Tech, worked as a territory manager in dental sales and made the transition to SAHM back in March. She is excited to tap back into her communication and sales skills in this role, as relationship building is a passion of hers. In her free-time, Julia likes volunteering with horses, practicing yoga, reading thrillers, and baking sweets.
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Kaycee Simpson
Regional Operations | Florida
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Lauren Stockard
Operations & Strategy
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Lauren is a marketing and operations powerhouse with over a decade of experience building digital brands, leading high-impact campaigns, and streamlining business systems. She is a co-founder of City Mom Media and brings a sharp eye for strategy, a deep understanding of how to reach moms authentically, and a passion for helping businesses grow.
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Leah Lynch
Regional Advertising | New England
Our values
Connection
We create real, lasting connections between moms, between brands and moms, between moms and communities, and between creators and opportunities.
Authenticity
We lead with trust and transparency. Our content and partnerships are grounded in real experiences, real voices, and real impact.
Collaboration
We believe in the power of partnership—working together across markets, brands, and voices to create something greater than the sum of its parts.
Impact
We do work that matters. Whether it’s a brand campaign or a local story, we aim for meaningful, measurable results that ripple out into communities.
OUR PORTFOLIO OF BRANDSWe understand mom-focused publishing—because we own it
In addition to our core media services, City Mom Media owns and operates a growing network of owned publications—from our flagship platform, City Mom Collective, to city-specific sites including Boston Moms, New Hampshire Moms, Rhode Island Moms, Cape Cod Moms, Family eGuide, Pensacola Moms, and Portland Moms. Written by moms, for moms, our owned publications give families a place to find honest storytelling, practical resources, local recommendations, and community connections.
As both a publisher and a media partner, we know the power of local connection and the importance of creating content that truly resonates with moms. Our owned publications are where our passion for motherhood and marketing comes together to create meaningful, mom-centered media.
FAQs
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We are publishers, not simply an advertising network. We own and operate our core publications, create the content, and build relationships with the communities we serve.
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Yes. You can choose one publication, several local markets, or a coordinated national campaign.
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Yes. We create opportunities for local businesses, regional organizations, and national brands based on their audiences, goals, and budgets.
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Our publications reach moms and caregivers looking for helpful information, recommendations, activities, and resources for their families. Audience details vary by publication and market.
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Every campaign is different. We’ll recommend opportunities based on your goals and provide campaign reporting so you can evaluate the results.
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Tell us about your business, who you want to reach, and what you want to accomplish. We’ll recommend the markets and opportunities that best fit your goals.
