FAMILY-FOCUSED MARKETINGReal moms, real connections & real results
City Mom Media isn't just a marketing agency; we are a woman-founded, owned, and run media company with a deeply personal understanding of the mom and family market. Our unique strength lies in our team of seasoned marketers and digital publishers who are also modern moms themselves.
This lived experience, combined with our expansive network of hyperlocal publishers across the country, allows us to craft authentic, high-impact campaigns. We don't rely on algorithms alone; we bridge your brand with the trusted voices and real communities that truly influence family purchasing decisions, ensuring your message resonates, builds trust, and delivers measurable results.
Ways to work with us
We specialize in connecting brands with moms through authentic campaigns that feel less like ads—and more like trusted recommendations from a friend. Every partnership is designed to be authentic, audience-first, and results-driven, from seasonal campaigns to product launches.
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Sponsored articles
Beautifully written, evergreen content that blends your brand’s message with the trusted voice of a local mom publisher.
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Short-form video content
Engaging, relatable video produced by moms, for moms—perfect for reels, stories, and social media feeds.
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Social media promotions
Targeted posts, giveaways, and reels shared through trusted local and national social channels with high engagement.
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Event sponsorship
Connect with moms face-to-face at community events hosted by our local partners—because brand trust is built in real life, too.
CAMPAIGN SPOTLIGHTConnecting with impact
A national brand teamed up with our network for a coordinated quarterly campaign across four key markets. We crafted a super-integrated strategy delivered through our trusted local publishers that included:
Social media campaigns
Email marketing campaigns
Custom content article placements
Website image ads
This unique, hyperlocal approach meant the brand genuinely connected with parents right where they live, turning ads into friendly recommendations. It’s a perfect example of how combining national vision with local heart creates truly authentic influence.
OUR PUBLISHER NETWORKYour trusted inside track to engaged moms
We partner with an incredible network of women across the country who own and operate hyperlocal digital publications for moms. They are the heartbeat of their communities—seasoned digital marketing experts and community leaders who have earned the deep trust of moms in their cities.
Our publishing partners serve as the go-to resource for everything from pediatrician recommendations to local school navigation. Through their platforms, they foster authentic conversations and build real relationships, making their sites a place for connection, support, and recommendations.
When you partner with City Mom Media, you gain direct access to these trusted voices. The women in these audiences are the decision-makers for their households; they are loyal, community-focused, and ready to take action. This isn't just advertising; it's authentic influence. It’s how you leverage real relationships, local credibility, and content that consistently puts moms and communities first to deliver results for your brand.
The women behind the work
Meet the heart of City Mom Media. We are not only female-founded, we’re also powered by a team of moms dedicated to our mission of fostering authentic connections. We craft campaigns that truly resonate because we are your target market.
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Jenny-Lyn Yoon
Advertising
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Jenny-Lyn brings over 15 years of sales experience and a deep passion for connecting brands with moms in real, authentic ways. As co-founder of City Mom Media, she understands the power of mom-to-mom marketing and leads our national sales strategy with heart and expertise, helping brands find the approach that works for their brand.
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Lauren Stockard
Operations
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Lauren is a marketing and operations powerhouse with over a decade of experience building digital brands, leading high-impact campaigns, and streamlining business systems. She is a co-founder of City Mom Media and brings a sharp eye for strategy, a deep understanding of how to reach moms authentically, and a passion for helping businesses grow.
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Ash Ariñez
Marketing
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Ash is a strategic marketer with a heart for community and a passion for supporting moms. As founder of Latina Mom Collective, she brings cultural insight and purpose-driven creativity to every campaign. She’s all about building real connections and amplifying the voices of moms who deserve to be heard.
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Chika Uemura
Operations
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Chika plays a key role in keeping City Mom Media running smoothly behind the scenes. She supports internal operations and administrative tasks that help our team stay organized, efficient, and focused on growth. Originally from Japan and now based in Minnesota, Chika brings a diverse background in food distribution, e-commerce, and AI training to her work.
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Lauren Milewicz
Graphic Design
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Lauren is the creative mind behind much of the visual magic at City Mom Collective. As the owner of Love M Creative, she brings a clean, modern aesthetic and a deep understanding of brand identity to everything she creates. With an eye for detail, Lauren helps bring custom campaigns to life beautifully and intentionally. See more of her work here.
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Tonya Jones
Advertising
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Tonya is a seasoned advertising and sales professional with over 10 years of experience and a passion for connecting brands with moms in meaningful, relatable ways. Tonya partners with brands to craft strategic, high-impact campaigns that deliver results through trusted, mom-to-mom influence.
Our values
Connection
We create real, lasting connections between moms, between brands and moms, between moms and communities, and between creators and opportunities.
Authenticity
We lead with trust and transparency. Our content and partnerships are grounded in real experiences, real voices, and real impact.
Collaboration
We believe in the power of partnership—working together across markets, brands, and voices to create something greater than the sum of its parts.
Impact
We do work that matters. Whether it’s a brand campaign or a local story, we aim for meaningful, measurable results that ripple out into communities.
FAQs
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Authenticity. Our campaigns are driven by real moms who are embedded in their communities—not one-size-fits-all platforms. We combine strategic marketing expertise with trusted local and national voices for results that go beyond impressions.
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Yes! Whether you’re looking to target specific regions or go national, we’ll work with you to build a campaign that meets your reach and audience goals.
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Every campaign is unique, but our brands along with the influencers and publishers we work with regularly deliver engagement, strong CTRs, and real-world impact—whether it’s increased awareness, foot traffic, or product sales. We provide detailed post-campaign reports so you can see the value clearly.
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Our audience is primarily women aged 25–44 (93% women) who are raising children (primarily ages 0–12) and managing household purchases. They’re highly engaged, educated, and community-focused. They’re looking for trustworthy recommendations from voices they relate to. These women are active on social media and email and are highly influenced by local recommendations and sponsored content.
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Simple—just fill out our inquiry form or contact our team directly. We’ll schedule a discovery call to learn about your needs and goals, and walk you through the next steps.
